(I presume I have grown a lot since being so gullible) This was the what I thought would be the ‘wow’ factor for the year. This was the great wisdom of my once upon a time heroes. These were the writers I used to once admire! The prediction that a phone, music player, internet provider & video player will be doomed to failure!!! Yahoo! is mentioned as a success story and the world’s biggest search engine The Internet is predicted never to be a replacement for entertainment. Or are these people from the pre-historic dinosaur era?Īnd then can you believe there is no mention of Apple? Google? Or the Ultimate Fighting Championships?Īnd then if you cautiously move to the next section, the 11 immutable Laws of Internet Branding, it will baffle you even more. KMX – The ‘recently’ introduced energy drink by Coca-colaĮr….do you by any chance remember any of these? Intel 4004 – The world’s first microprocessor Some of the examples cited in the 22 Immutable Laws of Branding are: I spot this book at a leading book store.Īfter all those childhood memories, I am prepared to devour this book as I know it will bless my soul that yearns for wisdom, knowledge and new found information.Īfter reading a few pages, I got chocked.Ĭould it ever be possible that the same legends whom I once adored wrote such an atrocious & unforgivable book?Ģ) The 11 Immutable Laws of Internet Branding It was a book worthy of my respect for a life time to come. Their wisdom, their wit and their wonderful research was something I never ever forgot. And boy! was in absolute awe, aplomb and amazement for these two writers! After all those childhood memories, I am prepared to devour this book as I know it will bless my soul that yearns for I remember reading The 22 Immutable Laws of Marketing as a young man. I spot this book at a leading book store.
And boy! was in absolute awe, aplomb and amazement for these two writers! Their wisdom, their wit and their wonderful research was something I never ever forgot. I remember reading The 22 Immutable Laws of Marketing as a young man.
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